The current trends in interior signage are focused on long-term sustainability, greater visibility, and increased brand awareness. Custom indoor signs help to enhance the customer experience in stores and departments by identifying products and services quickly and easily. The signage helps consumers stay up to date with news or entertainment from their favorite brands and keeps them informed about sales, promotions, new arrivals and special events. Custom signs give a distinct identity to corporate and retail spaces and help to promote the corporate brand.
A strong business image is crucial for survival in today’s marketplace. Achieving long-term success requires a comprehensive strategy to address the current and future needs of the business. In this article, we discuss the importance of coordinating interior signage with on-site elements such as building security and surveillance systems. Both systems share common objectives; to deter shoplifting, protect the premises, catch criminals, and prevent the exposure of harmful product or service logos, advertisements or messages. We identify key areas of cooperation between security and marketing, and outline specific signage components that should be integrated with existing on-site elements.
Both on-site and interiors elements have a significant impact on the overall customer experience. Both need to build upon a consistent message that defines the business’s vision and mission, and appeals to the target audience. Integrating custom indoor signage with existing signage helps to improve the way a business can reach its full potential. The Memphis, TN area has a wealth of expertise in the design and integration of interior signs for office buildings and high rise office spaces.
Building security is a vital component of on-site security. Security officers need to be able to identify criminals and other threats while maintaining a safe environment for staff. Interiors require additional lighting, motion detection, and high-tech alarm systems. Custom signage and easy-to-read safety and emergency message signs help to ensure security personnel are easily able to perform their jobs. In addition, high-quality custom signage emblazoned with company logos to enhance corporate identity, create a unified corporate image and increase awareness for special community events such as grand openings, open houses, etc.
Some of the large retail chains and manufacturers have developed their own in-house indoor signage solution for distribution warehouses and showrooms. These warehouses are typically huge spaces filled with tens of thousands of pallets and crates. High-end custom interior signage and easy-to-read safety and emergency message signage help warehouse workers remain aware of day-to-day operations and direct customers to their packaging and checkout counters. Similarly, manufacturing plants benefit from easy-to-read signs directing customers to designated assembly areas, break rooms, and manufacturing floor locations. Designing a simple but effective interior signs signage system that is easy to read and understand makes it easier for plant employees to perform their job duties.
Interior signage for office buildings, product packaging facilities and manufacturing plants require careful coordination with other design elements in the workplace to accomplish the company’s goals. It is essential that all staff members, from supervisors to line workers, understand the objectives of the signage project from the beginning. To help achieve these goals, many full-service interior sign manufacturers offer free consultation services. During this free consultation, an experienced sign professional will review the company’s current interior signs, layout plans, budget, goals and timeline. With his or her insightful advice, the sign professional can help the company create a comprehensive marketing and communication strategy using current signs.