Building Brand Awareness With Postcard Marketing
Aside from their ease of use, postcards also have great impact in building brand awareness. Not only do postcards create a visual impact, but they’re also easy to distribute, circulate, and store. Postcards have an average shelf life of 17 days, which means that they’re more likely to be remembered than digital ads. Here are some other benefits of postcards:
Postcards are a fantastic way to introduce employees to customers. Include a photo of them along with some fun personal information. This can work especially well for retail businesses or restaurants. Customers love to see familiar faces and learning more about the employees they regularly interact with. And, because postcards don’t cost a lot to print, you can use them for years to come. Even if you don’t intend to use them for marketing purposes, they make great keepsakes that your customers can take with them.
Postcard marketing campaigns should have two major elements: design and content. Postcards should include both text and an image. The design of the postcard must support the content, and the content should be complementary to it. The content and design should be in balance, especially since postcards have less space. A well-done postcard marketing campaign will improve sales and profits. Make sure to avoid common mistakes in postcard marketing, however. Don’t forget to stay true to your brand image.
Postcards are ideal for introducing your business. In addition to a business’s name, logo, and address, postcards can also feature promotional links, including videos or ebooks. Postcards can also feature QR codes linking to the company’s website. They can even serve as a place where your customers can submit feedback or send testimonials. They’re an excellent way to generate positive feedback and build relationships with potential customers.
For businesses that specialize in photography, postcard marketing can be a great way to sell their services. In addition to using the best photos from their portfolio, postcard marketing can be a powerful tool for selling photography services. If your postcard marketing campaign includes a photograph of a customer, use that as the main image and the other photos as secondary images. Then, track your conversion rates. Incorporate those numbers into your marketing plan, and you’ll be well on your way to building brand awareness.
Images are a great way to add a personal touch to your postcards. A well-chosen photo will create an emotional response in a reader. Remember to use high-quality images that don’t look overly stock-like. They should be at least 300 dpi. If you’re not confident with your photo editing skills, there are numerous high-quality online sources of free and high-quality imagery. Just remember to choose those that highlight a single feature rather than a collection of images.
A postcard should be simple to read, and contain a headline that commands attention and inspires the reader to read the rest of the postcard. Make sure your headline is short, concise, and enticing. Your headline should also be the most prominent text on the front of the postcard. Whether it’s a coupon, a free offer, or an offer, it should express the desired benefit. A postcard’s headline should be able to convince the recipient to take action. To learn more about postcard printing ask local print shop near you.